This year’s first Samsung Unpacked 2025 event will be on January 22

Samsung made a bunch of announcements at CES 2025, including a slew of new laptops and TVs, but as to be expected, the company will save some of the biggest news for its own event. Samsung will host its first Galaxy Unpacked event of the year on January 22, 2025 at 1 PM ET, where it will likely show off the latest in Galaxy AI and the new Galaxy devices it runs on.

The event will take place in San Jose, and like previous years, you can reserve the company’s new gear in advance (and even before it’s officially announced) for $50 off and the chance to win a $5,000 Samsung gift card. That’s on top of Samsung’s typically generous trade-in credit — this year the company says you can get up to an additional $900 credit if you trade-in an old device.

Given the timing of Unpacked, Samsung is likely to announce the Galaxy S25 series, and there’s a good chance it’ll use the new Snapdragon 8 Elite chip and sport an updated design, at least on the Galaxy S25 Ultra. What might be more interesting are the non-smartphone devices Samsung could show off. The company is rumored to already have a Galaxy Ring 2 in the works, and there’s a good chance Samsung’s “Project Moohan” Android XR headset could make an appearance at the event.

Engadget will have all the details of Samsung’s announcements right here, but if you want to watch the event yourself, you’ll be able to tune in on Samsung.com, Samsung’s Newsroom or the company’s YouTube channel.