Summary
- Employ device pairing to log into apps on your smart TV.
- Ensure strong and unique passwords for each app and service to prevent breaches.
- Be cautious of sharing account access; create guest profiles and employ 2FA for added safety.
Your
smart TV
stores a lot of information. It is, after all, a computer that is connected to the Internet and contains plenty of personal data, whether directly submitted or indirectly inferred based on how you’re using the TV. The question then arises: how safe is your TV?
Most smart TV users keep
passwords
to various streaming services locked in place, allowing for automatic sign-in every time you open the app. Then there are accounts and passwords used to access operating systems, and some TV manufacturers require users to sign in to access the TV as well. If you use the browser on your
smart TV
, you may have passwords stored there as well. It all adds up to a lot of security concerns. Here’s what you need to know about keeping your passwords safe on your smart TV.
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App and streaming service passwords
Device pairing maintains safety
Netflix, Amazon Prime, and every other streaming service available are in the business of getting you to watch something as quickly and easily as possible. For a smart TV user, it would be a huge pain to have to regularly input your password every time you want to watch something, or even every 30 days, like some websites want you to do. The first time you download and sign in to an app, you’re often shown a QR code on screen that will lead you to a page to connect to the app from your phone. This verifies your identity and account, and connects to your smart TV for future use.
This process is known as device pairing, and is generally safer than directly inputting your name and password on the TV. That’s because your password isn’t stored on the TV; it’s stored on another device. And for the most part, your phone, tablet, or computer will be safer than your smart TV due to it being regularly updated and requiring biometrics or passwords to access them. Device pairing also makes sure you’re not accidentally putting your information into a fake app or website masquerading as the real thing.

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How operating system passwords work
Be mindful of who’s using your TV
For most operating systems, you’ll have to create an account and sign into it in order to use the TV and all those apps and services you’re craving. You’re essentially signing in to your TV. These accounts are generally secure. Google TV, Fire TV, and Roku TV, for example, encrypt an authorization token to allow you continued access.
It’s best to limit your smart TV use to its main functions: watching content and gaming. Avoid using your smart TV as a browser; at least don’t sign in to any accounts when online. Your smart TV’s browser will not be as secure as that of your phone or computer, and it’s likely not going to be anywhere as convenient.
While you’re at it, be sure to opt-out and unsubscribe from any tracking that your smart TV does on its own. From monitoring what you watch to promoting content it thinks you might like, your TV collects a lot of information, and it doesn’t have to.

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Consider a streaming stick or device
Wield more control and security
For those concerned about privacy, you may want to consider keeping your TV disconnected from the internet and instead invest in a streaming device that you can have more control over. In general, streaming sticks get more frequent and robust updates to their firmware than smart TVs. This is especially true when compared to budget-friendly TV models that lack proper security or receive any updates.
As most streaming sticks are associated with larger online ecosystems, like Google or Apple, they are backed by companies heavily invested in keeping your information secure, with myriad ways to protect your data and alert you to any breaches. Streaming sticks also allow you to keep your TV offline; you only need to connect your device to the Internet and not the TV itself. It’s a lot easier to control than a TV.

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Be mindful of sharing your TV or accounts
Know who has access to your information
Anytime someone else is getting access to your accounts or devices, your information is at risk. Be careful about password sharing (for those apps that still allow it), because as soon as your information is on another TV and on another Wi-Fi network somewhere else, that data is only as safe as the safeguards the person using it has put into place.
If your TV is used by roommates or other guests, consider creating alternative profiles that have limited access to important information. This may be restricting purchases on some accounts, setting up guest profiles, or simply logging out of all your apps if you’ll be gone for a period of time. You can also turn off any automatic sign-in to apps, requiring device pairing every time it’s in use.

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Keep your passwords secure
Use a common sense approach to creation
For any account you have, especially comprehensive ones from Google, Apple, or another tech giant, and also any that is connected to a credit card, use smart, common sense practices when creating passwords. Create unique, complicated passwords for each other, refraining from using variations on the same theme or style. Every streaming service should have its own password. Use two-factor authentication whenever possible.
You may want to consider setting a pin on your smart TV or OS if possible as well. It’s also wise to set purchase restrictions on any apps and services, requiring a password or other information to be entered prior in order to confirm any transactions (this is also helpful if you’re prone to accidentally renting, buying, or subscribing to paid content).
Lastly, be sure to change your passwords every six to 12 months, and wipe all your data from your smart TV before selling or trashing it.

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