5 major Apple product releases that are still on my radar for 2025

Summary

There are several exciting Apple hardware announcements that we expect to see in 2025.
The year is flying by quickly, but there are still plenty of opportunities for Apple to surprise us with new hardware upgrades.
Perhaps most enticing of all is the long-rumored release of an iPhone 17 ‘Air’ or ‘Slim’ model this fall.

So far, 2025 has been filled with plenty of exciting tech announcements, reveals, and product launches. In the past few weeks alone, we’ve seen the release of the mid-range Google Pixel 9a smartphone, as well as the full reveal of the Nintendo Switch 2 hybrid gaming console.

Spring has only just officially sprung, and the 2025 calendar year is still less than 30 percent complete. In other words, there’s an abundance of time for companies to launch new hardware products over the next several months.

One such company, Apple, is rumored to be working on quite a few hardware refreshes for later this year. While the tech giant’s upcoming WWDC25 conference will be focused primarily on software, it’s a safe bet that new iPhone models and more will land sometime in the fall.

Here are 5 major Apple product releases in particular that I’m looking forward to in the coming months.

Apple’s iPhone 17 Air seeks to redefine the future of the phone

The iPhone 17 Air is shaping up to be the slim smartphone Apple wished it released a decade ago.

1 iPhone 17 Air

The revival of super-slim smartphones

The rumor mill has been swirling for months with regard to the so-called iPhone 17 Air. Thin is in again, apparently, and Apple is reportedly gearing up to launch a premium iPhone with a chassis as thin as 6mm or less. This would make for the thinnest iPhone to date, besting the current record holder, the 6.9mm thin iPhone 6 from 2014.

Rumors indicate that the iPhone 17 Air will ship with a single rear camera unit — a concession likely made in the name of svelteness. Elsewhere, we expect the return of the dedicated Camera Control button, the Action Button, the Dynamic Island, USB-C, and Face ID sensors.

An AirTag on a very cute dog against an orange background

Is Apple redesigning the AirTag 2? Here’s what the rumors say

The AirTag 2 is rumored to release in 2025 with interesting internal changes.

2 AirTag 2

A long-awaited tracker device upgrade

Apple has long been rumored to be working on a successor to its popular AirTag tracker product, and it’s looking like 2025 might finally be the year we see an official refresh hit the market. Rumors suggest that a next-generation Ultra Wideband (UWB) chip might be implemented, which would result in a superior tracking range across the board.

In an attempt to tamper-proof the product, Apple might also be redesigning the internals to make it more difficult to remove or disable the built-in speaker — a welcome safety and anti-stalking preventative measure. Unfortunately, there’s no indication of any external design refresh, despite some excellent concept art from the likes of System Settings over on X.

Elsewhere, industry analyst Ming-Chi Kuo has previously reported that a next-generation AirTag might arrive with native Vision Pro support. It’s unclear exactly how spatial computing might be integrated into the AirTag experience, but bolstered cross-device ecosystem compatibility remains a distinct possibility here.

A fourth generation Apple TV 4K with its remote.

Apple TV finally supports lossless audio, but here’s why audiophiles are still disappointed

The Apple TV 4K is still missing a frustrating feature.

3 Apple TV 4K

Inching ever closer towards game console territory

Pocket-lint / Apple

The existing Apple TV 4K set-top box is in need of an update, having been released all the way back in late 2022. Apple is rumored to be working on an iterative spec refresh for the device, which would likely involve replacing the outdated A15 Bionic processor with the far more contemporary A18 chipset.

This newer SoC would allow for Apple Intelligence AI features to be incorporated into the mix, though details on the exact implementation are unclear. I can’t imagine wanting to generative emoji on my TV screen, but perhaps Apple’s updated and more useful Siri will have finally launched by the time this new Apple TV hits the market.

Aside from new AI tools, a more capable processing package might result in a doubling down on ‘console-quality’ gaming.

Aside from new AI tools, a more capable processing package might result in a doubling down on ‘console-quality’ gaming, which is something we’ve seen Apple emphasize on the iPhone in recent years. The company has tried to push the Apple TV as a gaming platform in the past (to limited success), but a new chipset could be a jumping-off point for a rekindled effort on this front.

A hand holds the Apple AirPods Pro Gen 2 in front of a teal background with wavy blue and yellow lines.

If we get the AirPods Pro 3 soon, I want them to have these 7 features

With Wi-Fi audio, customizable transparency mode, and a dust-resistance rating, the AirPods Pro 3 would be my mainstay.

4 AirPods Pro 3

Health tracking without the wristwatch

Pocket-lint / Apple

Apple’s AirPods Pro line is rumored to be in for a major third-generation refresh later this year, and health features might be a focal point of the release. In particular, the AirPods Pro 3 might ship with heart rate and temperature sensors, which would position the product as a wellness device in addition to its existing audio-based use cases.

We’ve also heard chatter of a touchscreen-enabled charging case for the AirPods Pro in recent years, but this is a bit more of a pie-in-the-sky rumor. Theoretically, a small OLED display panel could serve as a charging progress indicator, a Bluetooth pairing interface, and possibly even a surface for music playback controls. I’d personally love to see this concept become a reality, but I’m not convinced that it’s in the cards anytime soon.

iPhone 17 Pro tipped for a major RAM upgrade – here’s what it means

Based on a new report, it’s becoming all the more likely the iPhone 17 Pro will have more RAM to enhance its AI capabilities.

5 iPhone 17 Pro / Pro Max

A polarizing design choice in the making

Apple iPhone 17 Pro and 17 Pro Max kanedacane tweets

An abundance of iPhone 17 Pro and 17 Pro Max renders and concept pieces have been circulating the internet in recent months. While nothing can be said for certain, it appears increasingly likely that Apple’s next flagship smartphones will feature a redesign in the form of a new rear camera design. The early consensus is that the company will be adopting a Google Pixel-esque camera bar aesthetic, albeit one that extends rather far down the rear panel.

Other rumors point towards a hybrid glass and metal chassis design, a new A19 Pro processor, 12GB of RAM, 8K video recording, a new dual video recording mode, an in-house Apple radio chip à la the iPhone 16e‘s C1 modem chip, and a thicker body to accommodate both improved thermal performance and a larger battery cell.