Samsung Electronics America has officially expanded its Art TV lineup for 2025 with the introduction of The Frame Pro and an updated version of The Frame, alongside a broadened Samsung Art Store experience. These new offerings let users personalize their living spaces with artistic and entertainment-focused technology. Both devices were unveiled at CES 2025 with the updated Samsung Art Store.
Leading the charge is The Frame Pro, available in 65”, 75”, and 85” sizes. It boasts a stunning Neo QLED 4K display with the powerful NQ4 AI Gen3 Processor for sharper contrast, deeper blacks, and vibrant color. It also features the new Wireless One Connect Box for a cable-free, clutter-free setup, and is the first Art TV to support wireless transmission of all inputs. Like its sibling, it’s certified by Pantone for ArtfulColor and includes Samsung’s Anti-Reflection Matte Display for gallery-quality viewing.
The refreshed 2025 The Frame (43”–65”) also sees major upgrades, including a 144Hz refresh rate, AI-powered enhancements, and the same premium features such as dynamic refresh, energy-saving sensors, and customizable bezels. Both models include Samsung’s Slim-Fit wall mount, which sits nearly flush against the wall for a true picture-frame look.
Samsung’s proprietary Vision AI powers innovative features like real-time actor bios, live caption translation, and smart home notifications via Home Insights. Users can also control their TV with gestures using a Galaxy Watch and enjoy a personalized interface through the new One UI Tizen, which offers up to seven years of OS upgrades.
The Samsung Art Store has expanded and is now available across more Samsung TV models, including Neo QLED and MICRO LED. It features 3,000+ works from over 1,000 artists, and a curated “Art Store Streams” collection that rotates monthly — all without a subscription.
The bezels are fully interchangeable, allowing users to customize their TV to match their personal style or room décor. Samsung offers a variety of distinctive options, including Modern Brown, Modern Teak, Modern White, and the elegant Sand Gold. Additional premium bezel designs are available through partners like Deco TV for those seeking even more artistic flair.
With integrated smart home control, access to Samsung TV Plus, a growing karaoke library, and more, The Frame and Frame Pro are redefining the modern TV — as both entertainment hub and digital canvas.
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Filed in . Read more about 4K TV, AI (Artificial Intelligence), Art, CES, CES 2025 and Samsung.
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